Our vision is...
Intended to unite, challenge, and inspire everything we do for our customers.
By embracing and acting on the following ideas, we will drive Purina to achieve its vision for the future.
Our purpose is to be the global leader in nourishing people.
Our mission is to create distinctive value.
Our approach is to be trustworthy, creative and enterprising.
Our performance measures are: engaged employees, satisfied customers, enriched communities and profitable growth.